Beer for my hair

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Well I used to drink beer for fun. It also helped me keep in good health and helped me make a lot of friends.

But beer to keep my hairs healthy and shining – that came as a surprise. So when my colleague told me about this shampoo and hair styling session by Beer shampoo by Denver  at Affinity Saloon in New Delhi, I thought of trying it out.

So we went out and I tried the shampoo. At the saloon I came to learn that earlier too a beer shampoo was launched under a different brand name. But that did not sustain and now Denver, an established name in men’s personal care products have entered in the shampoo market and introduced this new shampoo.

Though this shampoo was meant for men, but I guess we women can also try it out. After all we also have hairs and we need more care for our hair than men.

So I tried it on and just after the wash – even with my wet hairs I felt something nice. The fragrance of real beer was also captivating and tempting. My hair were lighter and felt smooth. It used to take me a long time to look after my hair – lot of work. Hot oil massage followed by my favorite and costly shampoo and then conditioning.

I moved on to get my hair dried and styled. And after about 15-20 minutes I couldnt beilve myself. I wore such a fantastic look that veryone at the saloon started priasing my hairs and the change that htey have given to mey appearnace after the use of Denver Beer shampoo.

Well I was told that Denver’s beer shampoo which is formulated with goodness of real beer. Denver understands your concern and therefore introduces the age old technique to give your hair a total revamp from dry dead locks to strong, smooth & shiny hair.

About Denver and Denver Beer shampoo

Denver Beer ShampooDENVER, a leading brand in the deodorant and personal care space for men, has now entered the shampoo and hair care space with Beer Shampoo. Denver Beer Shampoo fits into any scalp and conveniently turns bathing into an easy one-step process of cleansing and conditioning with a blend of naturally derived ingredients while also helping conserve water at the same time. With this new product Denver is promoting the idea of conditioning without a conditioner.

Availability of Denver Beer shampoo in single-use sachets of 7 ml priced at Rs 5   is another innovative marketing tactic that the company is confident will induce trials and help garner volumes.  Other pack sizes include 100ml & 200ml bottles priced at Rs. 75 & 160 respectively.

Saurabh Gupta, CMO, Denver India says, “We used a consumer insight on beer as being good for hair to come up with a winning formula for a beer shampoo. Relying on our in-house R&D, we incorporated beer therapy into this simple-to-use shampoo which also has excellent conditioning properties. We are confident of the fact that we have a winner in Denver Beer Shampoo since it’s a great product, attractively packaged at a competitive price point. The retail trade has also so far been very receptive and sales are encouraging”.

Denver’s beer shampoo has been formulated incorporating all the goodness of the beverage including maltose, biotin, silica & magnesium which are great for hair care. Biotin prevents hair loss. Silica to add strength & volume to hair and makes it thicker, as it coats & repairs each strand of hair. Maltose in beer acts as a natural conditioner and also imparts natural volume.

Like men now women too seem to be receptive to the idea of using beer therapy that is credited for smooth and long hair. Women are more conscious about their hair and spend extra hours on shampooing and then conditioning their hair to achieve smooth, silky and shiny hair. With Denver beer shampoo they can now achieve all of it in just one step.

With this new product the company is targeting young college goers, and urban consumers within the age group of 16-34.Vanesa is looking forward to establish Denver Beer Shampoo as one of the key and top performing brands of the company in the next one year.

 

Denver is one of the India’s leading & trusted brand that specializes in a wide variety of categories including deodorants, perfumes, shaving foam, skin care range and hair care range. The brand has always stood as choice of real Men and has been preferred by millions users for its fragrance & unmatched quality. Denver’s core mission is to bring unique products, fresh new ideas, stylish designs, and superior functionality to consumers at an outstanding value.  For more info please visit: www.denverformen.com

Story by Ms. Sheela, team member Exatraveller. Pics by Pradeep Chamaria

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