We are living in an age of plastics and everyone knows that plastic or any form of plastic is not decomposable and is harming our mother nature and the ecological system very badly. So how do we cope with this? Recycle – I guess this is the best way to preserve our mother nature and leave something worthwhile for our future generations.
Its time now and I am happy to inform my readers that we now have some brands who are equally concerned about our mother nature and have started taking corrective steps for the same. Also, incidents have been reported where people have refused to accept non-degradable gifts and products. More attention is now given to organic versions, and local people are educated about conserving our world and use less plastic recycle harmful products for manufacturing new items.
In the context, I was amazed when a famous Italian eyeglass manufacturing brand, nau! opened their stores in Delhi and announced their fully Green n eco-friendly range of products. The brand, now in international market for the last one decade was first launched in the Italian market. With a work-force of over 500 people, the brand has expanded to 90 stores globally and already has two stores now in Delhi NCR – one at the Ambience Mall and the other at the MGF Metropolitan Mall, Gurgaon.
nau! Eyeglasses recently invited us to have a look at their new range of Green eye wear. During the launch of the new store at Ambience Mall, Gorgaon, Ms. Monica Salvestrin Creative Director at nau! added that nau! is fully commitment towards protecting the environment and the company tries to recycle anything that can be recycled.
All my apprehensions about the genuineness of the claims of the brand about recycling and using 96% of recycled plastic material for their Green Eyewear Collections were cleared when I spoke to Monica and also visited the newly launched store (second in Delhi NCR) by the company in the Gurgaon region at Ambience mall. The new store promises a fusion of style and comfort. The new eco- friendly, colourful, funky, and quintessentially nau! range includes both sunglasses as well as the optical frames that provides 100% UVA/UVB sun protection. The contact lenses with Hyaluronic Gel helps re-hydrate the surface of the cornea, for improved comfort.
At the launch Monika was very enthusiastic about the customer’s response In India. She mentioned that her brand is already been appreciated for its design which includes latest shapes and colours of latest trends of the Italian fashion eyewear. She also emphasized that they will be coming out with a fresh collection every 2 weeks. All design are limited -edition hence exclusive yet affordable, all in tune to their environment commitment and soon will be launching contact lenses that have hyaluronic gel.
Mr. Vaibhav Sharma, India operations and Strategy Head- nau! & Director at Trinity Group said he is very optimistic about the Indian market and believes that they can offer the best products to meet the needs of the Indian Population, for him fashion is not just about style but also conscience and a shared responsibility. Since the launch, they have been able to do some tremendous work on the customer experience front and remain committed towards the same.
Mr. FabrizioBrogi President and Founder of nau! added that since their partnership with Trinity group three months ago, he has been really impressed by the enthusiasm and their passion in practice, and also by a market with a great potential and positive response of the customer makes him confident, of a very fruitful present and future together. Fabrizio hopes that the new store launch in The Ambience Mall, Gurgaon will prove second time lucky for the brand.
Hey, folks you still reading my review…. Well, I like it – I love the fact that you like my features so much that you are not rushing to the stores of nau! to avail of the promotional activity – Get all frames free from the nau! Optical Store in The Ambience Mall, Gurgaon, you only pay for the lenses.. So, please come forward – rush to nau! stores and support the noble cause of saving our environment. The promotion is on till 31st December 2015 at Ambience Mall, Gurgaon.
Video link – of Models walking the Ramp wearing the new range of nau! eye-wear collections.
PICS n VDO CREDIT – Mr Parej Chamaria