Launch of No-crust all Chicken KFC Chizza

I know that you love chicken in  all forms – leg piece, breast and cooked in all mediums. Tandoori, fried, curry form, Butter chicken etc. etc. We all also love a pizza with generous chicken piece toppings.

But the flavours of chicken are spoiled by the crust of a pizza. But KFC, the pioneers in chickens -have come up with their new surprise – a pizza with no crust – named as CHIZZA.

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The most extraordinary thing to happen in Dec 2015 was the launch of all new KFC Chizza, KFC’s signature hot and crispy chicken fillet with crispy toppings, yummy molten cheese, signature pizza sauce without a crust. It has only 100% real chicken as the base. Flavours like oregano and chilli flakes will make it a chicken lover the most happy man in the entire universe.

Yes – guys, yes,  there is no crust – its purely chicken and topped with cheese and veggies – the Chizza tastes amazing. Flavours are awesome and the entire cafeteria smelled of tasty fried chick pizzas.

We were present when the Chizza was unveiled recently in Delhi and KFC also organised a Vocal orchestra perfromance. Chizza was launched by KFC Chief Food Innovation officer, Praneet Singh as the launch party recently held at a store in Connaught place, New Delhi at a party with hashtag #WhyNot. Speaking on the occasion Rahul Shinde, GM KFC India also said, that at KFC it has been a constant endeavor to offer customers something new, exciting and craveable, the Chizza is all that and much more.

The event also saw a vocal performance by Voctronica (A band without musical instruments – they create instrumental sounds through their vocal chords only), and the tempo peaked up when they performed an unique Chizza anthem based on #WhyNot theme.

Priced at Rs 159/- Chizza is available across KFC stores in India from 18th December 2015 onward. (Available only for a limited time).

IMG_5995Praneet Singh,  KFC Chief Food Innovation officer, has a knack for creating innovative food products and has a proven record of several successful food projects. While working with Yum! Brands Mr Singh created a benchmark by introducing the vegetarian version of Chicken Zinger Burger – the Paneer Zinger Burger. He also has been instrumental in introducing a range of signatrue beverages.

Kentucky Fried Chicken (KFC) is a fast food restaurant chain that specializing in fried chicken and is head quartered in Kentucky in the United States. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.

KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during thee Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first “Kentucky Fried Chicken” franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger.

KFC’s original product is pressure fried chicken pieces, seasoned with Sanders’ recipe of 11 herbs and spices. Larger portions of fried chicken are served in a cardboard “bucket”, which has become a well known feature of the chain. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers, and wraps, as well as salads and side dishes. KFC is known for its former and current slogan, “Finger Lickin’ Good”, which was replaced by “Nobody does chicken like KFC” and “So good” in the interim.

 

Special note :  I am a pure vegetarian and the views about Chizza are entirely of a colleague who went for the launch with me and some part of the review has been used in edited form from the Press Release.. 

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