Recently MTV opened its doors to the first MTV themed Café- FLYP@MTV in New Delhi. A special F&B workshop with the esteemed chef Ranveer Brar- the brains behind the bespoke menu was organised at the Cafe. The chef took the audience on a food odyssey presenting local flavours in a global, MTV style.
Viacom18 Consumer Products, the consumer products arm of Viacom18, introduced the first ever MTV themed café – FLYP@MTV in association with Funbars Hospitality Pvt. Ltd, the master licensee that conceptualizes, develops, executes and operates India’s one of its kind urban hospitality experience. FLYP@MTV will make its debut globally by opening in New Delhi on 24th December 2015, on the occasion of Christmas Eve.
Announcing the opening of the first FLYP@MTV café in New Delhi Saugato Bhowmik, Senior Vice-President, Consumer Products, Viacom 18 Media Pvt. Ltd. said, “FLYP@MTV is the beginning of a brand new chapter in the journey of MTV consumer products and we have found the perfect partners in Funbars Hospitality Pvt. Ltd. to create this experience and make it come alive. Delhi was always our first choice, with the hugely growing young urban population in the capital-NCR region shaping up the new creative workforce who believes in work hard and party harder motto.
Viraj Lamba, Funbars Hospitality Pvt. Ltd. adds, “FLYP is an initiative by Funbars & MTV that aims to give the new urban youth a significant interaction with the brand. Tapping into the pulsating, dynamic and fresh youth culture, FLYP@MTV is designed to bring together the vibrant potential of young India. Our aim is to make FLYP@MTV a cult hangout destination across the country, starting with New Delhi. With exclusively designed entertainment, a bespoke menu by celebrity chef Ranveer Brar and engaging touch points using cutting edge technology, FLYP@MTV is sure to capture the attention of the youth across the nation.”
FLYP@MTV promises to provide patrons the opportunity to actually experience MTV in its entirety and interact with it through engaging touch points at the café, specially curated entertainment and an exclusive menu created by celebrity chef Ranveer Brar. FLYP@MTV is an authentic representation of the independent professionals, free thinkers, creative minds: a progressive destination to WORK. CHILL. PLAY. A unique facet of the café is its nature of being an exclusive place to work during the day and transforming into a place to chill in the evening and a play zone at night. The café is consistent with MTV’s DNA of being fun, irreverent and entertaining. There is something for everyone at this one of its kind new MTV hangout.
The MTV themed Café is consistent with the MTV DNA – Experimental, Informal, Irreverent and Witty. An explosive events calendar has been planned for the year ahead listing popular Indian & International artists to ensure enough reasons for FLYP@MTV to flyp the way you party.
MTV aims to present a whole new attitude to an entire community of creative people to work, engage and party! FLYP your existing workspace with the new urban hangout that gives you an opportunity to Work, Chill & Play.
Its time to engage, be entertained and enjoy at FLYP@MTV!
Address: 57 to 60, N Block, Outer Circle, Connaught Place, New Delhi- 110001