Chitrashaala, the Art Camp, an annual event of Justa Hotels & resorts was recently organised in Delhi NCR and the participating artists created a kaleidoscope of rich colours on their canvasses. It was a treat for the eyes of the beholder and a treasure for the art lovers of the city.
Unfortunately I couldn’t visit the site personally, but a display of a few paintings from an earlier version of the camp left me mesmerized at the Panchsheel branch of Justa Hotels.
Justa Hotels & Resorts is a chain of luxury hotels across major business and leisure destinations in India. Justa is a Sanskrit word, meaning ‘to welcome’ to your home. The chain was founded by Mr Ashish Vohra, a very well known name in the Indian hotel and hospitality industry
Justa Hotels is where Indian hospitality meets international standards of luxury. With an experienced and hospitality passionate Mr Vohra leading a team of dynamic professionals at the Justa Hotels & Resorts, the chain today runs 13 hotels successfully across the country.
The USP of the chain is the individualised service that they give to each of their guests. With less than 50 rooms in any of their hotels, Justa promises an experience filled with a mosaic of happy experiences, rich in moments of luxurious comfort, seamless service, and the ambiance of opulence.
Justa also runs one of the top level Banquets in Delhi NCR area. The Jehan is a front runner in the banqueting space in Delhi and boasts of small as well as grandly large luxury spaces within the premise for weddings, function, seminars and so on.
Mr Vohra also has a great eye and interest in various forms of art and culture. He feels that everything comes to life through Art. His love for Art can be seen in the various art forms and canvasses in all the hotels of the chain. He regularly organises Art Camps at his hotels. In 2014 it was the Lake Nahargarh Palace, Chittorgarh where the inaugural camp was organised.
Mr Vohra believes that Art can bring about a lot of changes in today’s hospitality industry. Art is a perfect way to connect one with his soil, and it can act as a bridge between cultures, region and time. A hotel can be a place aspiring to provide new experiences, and art is the perfect medium for such an experience.
The camp was organised with an idea of providing an exposure to various budding and also established artists to come together and show their capabilities. A mixed group of Indian and International artists came together and the result was a vast collection of canvases with different perspectives.
The 2015 version of the camp, Chitrashaala was held at ‘The Jehan’ Delhi from 15th December to 23rd December 2015. The camp had 34 artist participations and was a mixed lot of 17 Indian and 17 foreigners.
During the camp, lectures by well established artists, Peter Murkus (Hungary), Reiner Langer (Germany), Ashraf Abbas (Egypt) and others, and sessions of art conversation with all the artists were conducted. Also, musical performances by artists were organised. The musical show organized during the camp saw Mr Biplab Barman, a renowned Tabla artist, and Lakshmi Santra, a very well known vocalist from Bengal who enthralls her audience by singing traditional ragas, along with traditional songs of Bengal, Bhajans and Devotional hymns in Sanskrit.
Tours of Delhi’s prominent historical monuments, Museum, Galleries and Market was also organised. The camp concluded with an Exhibition cum press conferences at Ms. Deepika Govind’s gallery (a renowned fashion designer) at Khan Market.
Mr. Vohra plans to make this a regular event at his properties and also to launch an e-commerce site to provide a platform to the artists to exhibit and sale their art works. He plans not to interfere with the commerce aspects of the art sales – and thinks that it will be only appropriate for the artist himself to decide on the pricing and sale aspects. Along with paintings, he also plans to promote other forms like sculptures, caricature, photography, various artistic installations etc.