You must have heard that Rolls Royce does not sell its cars to everybody. Even though you might have lots of money, but the brand associates itself with classy people only. Little did I expect a similar approach when I visited the premium German brand Miele’s classy Lounge for home appliances at Plaza Mall in Gurgaon. Oh yes, Miele, also associates itself with select brands only and not all. The Indian arm has currently rejected a multi crore deal to a reputed builder in Delhi NCR as they did not pass the requisite standards in their new project.
The lounge is in form of a stylish live kitchen and has a full time team of eminent chefs and experienced persons looking after and explaining appliances ranging from coffee machines to ovens to hobs & hoods to wine conditioners and refrigerators and dishwashers to washing machines and dryers. Also showcased are Vacuum cleaners, FashionMaster Steam ironing systems and stand alone coffee machines and induction plates.
As I went around the lounge, Mr Arun Sharma, in-charge of the lounge explained all the features of each appliance with intrinsic details that go into the making of a Miele appliance. Miele has been around for last 115 years and have defended its motto ‘Immer Besser’ (English: Forever Better) very aptly.
As one walks into the state-of-the-art Miele Lounge, like what I did, a live demonstration of each and every machine functioning is performed by the staff and the chefs. The chef on duty is more than happy explaining features of the cooking ranges, ovens, hobs and hoods and shows his culinary skills. I also had a chance to see the live cooking demo and a chance to taste the Pasta with Red sauce, a thin crust veggy pizza for the main course meal, Choco-Lava Cake for Dessert and Cafe Latte for the beverage.
My visit to the Miele Lounge was an eye opener journey into the world of some exquisite life style home appliances. Miele (http://www.miele.in/domestic/index.htm ) is a German-based manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens. The company was founded in 1899 by Carl Miele and Reinhard Zinkann, and has always been family-owned and run company.
Miele’s first products were a cream separator, butter churn, and tub washing machine, under the Meteor brand. Carl Miele used to supervise manufacturing personally, and Reinhard Zinkann apprenticed and handled finances and sales.
The company has been around for over hundred years now, and they have never compromised on quality ever, Every product passes through stringent quality checks and is tested to the equivalent of its entire life cycle or at least 20 years. That’s why Miele customers around the world remain loyal to Miele and recommend Miele to others.
Miele exports products to global markets and is represented in 47 countries. Miele has been awarded numerous Best in class awards and certificates. Millions of satisfied customers around the world stand testimony for the brand.
Miele has perfectly coordinated appliance combo sets, viz washing machines and dryers, refrigerators and freezers and wine coolers etc. Miele incorporates latest technology features and is far ahead of competitors in the field. Examples are the honey comb drum feature in the washing machine which ensures less damage to clothes and also less creasing of clothes.
Miele vacuum cleaner again helps you and your home to withstand the most thorough examination. Miele offers the perfect solution for cleaning for everyone. By having specialised multi-stage filtration system, it helps in attaining a much better hygienic and clean atmosphere.
All the Meile appliances are energy efficient and almost totally noise free during working. The washing machines let you save the valuable water and also run on almost half the energy required by other brands. The refrigerator consumes about half a unit of electricity at full on.
Getting tempted, right folks; yes, yes I can understand that. I was tempted too, and though we are already a few days into 2016, I still made my new year resolution to acquire at least one appliance from them after making myself stylish enough for Miele.
Finally thanking Ms Gunjan Dua, Assistant Manager – Corporate Communications for giving me this amazing experience, I left the lounge with a promise to myself to surely return soon with a check for the washing machine (why a Washing machine? you see a single man needs that the most).