It was a chilly January morning in New Delhi and Kerala Tourism held its Networking and Press meet at The Lalit, New Delhi. This was quit ein contrast to the warm conditons in Kerala – both in hospitality and in climate.
The meet was inaugurated by traditionally lighting the Lamp at a glittering ceremony. Introductory short videos about the famous destinations in Kerala and also about the warmth of people and the exotic food of state – warmed up the atmosphere inside the hall. The videos transported me virtually to Kerala enjoying the sun on the lovely beaches.
A small cultural event of showcasing a few traditional dances of the state followed and was thoroughly enjoyed by everyone. Mohiniyattam, Kathakali, Theyyam, Kalaripayattu were all performed by expert artists and had everyone pinned to their seats.
A little about Kerala:
Kerala popularly known as God’s Own Country is the perfect holiday destination of India; from picturesque landscapes, exciting getaways to rich culture and heritage the state has a lot to showcase. As a ritual, the state brings you a 360 degree preview of India’s favorite destination; the essence of the state being captured in one single event. The idea is to witness the rich culture, extravagant heritage, magnificent landscapes, cuisine, music and art all in one show.
Kerala Tourism aims to attract more tourists with new initiatives. There has been a substantial growth of foreign tourists here, it’s up by 6.60% in 2015, whereas the domestic tourists is up by 7.40%, thereby making it the most preferred destination for both domestic and international tourists.
Kerala Tourism has declared the period from April 2015 to April 2016 as”Visit Kerala Year” and an array of activities are planned as part of it. In the wake of the fresh initiative, Kerala Tourism will explore more new markets like China, Sri Lanka etc. Aggressive campaigns that target potential travelers in big traditional markets for Kerala will be conducted in the United Kingdom, France and Germany through trade fairs and roadshows. Leveraging the increased air connectivity, a focused Ayurveda and monsoon campaign will be conducted in the Middle East where 90% of the Diasporas are from Kerala.
Kerala Tourism will also launch a new theme campaign to showcase Kerala and its unique attractions, to strengthen Kerala’s position as ‘God’s Own Country’ and to create a destination pull. Food festivals conducted in cities such as Ahmedabad and Mumbai to market Kerala’s authentic cuisine, one of the tourist attractions of the State. Kerala Tourism Development Corporation (KTDC) will come up with special discounted packages during the period.
Government of Kerala has rolled out a lot of initiatives till date, ‘Seaplane Project’ and ‘Project Muziris’; being the latest projects which were rolled out last yearin order to enhance the travel experience and add to its array of attractions. Where the former project is aimed towards improving last mile connectivity by air to its destinations across the state, the latter is directed to reinstate the historical and cultural significance of the legendary port of Muziris, which makes a part of Central Kerala.
For the Seaplane Project, the immediate plan is to provide service initially in the priority circuit, consisting of the three airports of Trivandrum, Cochin & Calicut and the prime destinations viz. Astamudi, Punnamada, Kumarakom, Bolgatty and Bekal in the state.
The Marketing Initiatives for the year 2015-16are aimed at Value of Money off season packages targeting some important cities of the country namely; Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad, Kolkata, Surat, Vishakhapatnam, Patna, Guwahati, Pune, Goa, Udaipur, Mysore, Coimbatore etc.
The state aims at being part of all International and Domestic Trade Fairs and Road Shows like MITT Moscow, TUR Gottenburg, ITB Berlin, Dusseldorf Germany, Berlin Germany, Milan Italy, London UK.
The new website has been launched recently with a fresh look and increased accessibility with more information, 1500 pictures and 3000 videos.
Kerala Tourism’s website, which attracts the maximum number of visitors, has been translated into various Indian languages like Hindi, Marathi, Gujarati, Tamil, Kannada and Telugu, as well as foreign languages including Dutch, Italian, Portuguese and Swedish.
Kerala has emerged as the No. 1 travel destination of the country in Google search trends, edging out TajMahal. This is a testimony to the international recognition of brand Kerala.
So what are you waiting for? The real award is for the people who visit the state and take back amazing memories from God’s Own Country. See you in Kerala!
Please watch the following video to have an idea about the lovley traditional dance of Kerala.