How do you welcome a Guest at your home? Or for that matter how do you treat your family members when they come back from work or shopping or from a walk? What is the best way to meet strangers and make new friends?
Well, in India it is the Chai (Tea). “Chai peeyenge aap”, is the most common welcome phrase we are used to hear. Nothing is better than a cup of steaming hot glass of cut chai to break the ice. Chai helps in making everybody happy. Tea helps in building bridges and breaking barriers, brings people together and a sweet relief in the midst of a stressful day and is the energetic kick that leads from inspiration to action.
The tea market in India is astounding with an estimated 911 million kilograms of chai consumed every year and valued at Rs 33,000 crores. Wagh Bakri Tea Group for whom once even Mahatma Gandhi has vouched; is a Premium Tea Company with a long-lasting relationship of love and trust with its loyal consumers since 1892. Wagh Bakri Tea is the 3rd largest packaged tea company in India with a turnover of over Rs. 1000 Cr. and over 42 million kgs of tea distribution. Its state-of-the-art factory is spread over 65,000 sq yards and the only packaged Tea Company having NABL accredited laboratory for quality control & consistency. The group enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh & has impressive presence Maharashtra, Delhi & Hyderabad and has recently forayed in to Chhattisgarh and Goa and exports to more than 30 countries. With huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand.
Wagh Bakri Tea Group has achieved another milestone in getting closer to its customers by launching its Mili Teawith improved blend quality and new attractive packs for its Tea Lovers. The new brand ambassador Mili Tea’s Miss SakshiTanwar says and advices, ‘This country is a heaven for tea lovers and I suggest tea lovers to have Mili Tea as its strong and zaykedar.’
Wagh Bakri Tea Group has done extensive research and came to a conclusion that the consumers prefers strong taste, appetizing colour and aroma and Wagh Bakri Tea Group’s Mili Tea promises all the above. The new Wagh Bakri Mili Tea, while brewing releases colour fast and give more cuppage thus having all attributes which appeal to the housewives, making her accept the brand instantly.
Mr. Parag Desai, Tea Sommelier & Executive Director of Wagh Bakri Tea Group says, “We are pleased to introduce our Mili Tea with improved blend quality & in new attractive pack that compliments the quality demand. Mili has already become preferred choice due to its consistency in taste and quality blend among masses of this region. To compliment the new Mili improved blend, the group also scientifically researched the design of new pack before launching it in the market. And with the launch we also announce our association with celebrity Sakshi Tanwar, she connects with every household in India, whether a woman is working or a homemaker she connects with the character she plays and making her apt celebrity for our new Mili Tea”.
SakshiTanwar will be seen on Mili Tea’s newly launched packs and also in Television Commercial serving tea to her family. Sakshi Tanwar is an apt celebrity for the new Mili Tea from Wagh Bakri Tea Group because she has a unique image of being a responsible housewife, working woman and someone who keep entire family united; a friendly and confident woman.