Pure Panjabi or simply Mela Phulkari is a true pure representation of the essential features of Panjabi culture. It is a movement created by Mr Harinder Singh and Ms Kirandeep Kaur to spread and publicise the rich textile tradition of Punjab and celebrate the unique art, craft and culture of the state in its true essence and spirit. 1469 is an organic extension to Mela Phulkari to showcase Punjab through its products which depict Punjab and Panjabiyat in each and every product.
1469 is a conceptual brand which encapsulates treasures of tradition in a modern and fashionable way. Born as a passion, the store has shaped up into an upcoming brand competing with all major multinationals in terms of quality, precision and creativity. It has 5 stores in Delhi Chandigarh and Amritsar. 1469, today is one of the largest Panjabi wear brand in India
Trendy tee shirts in superior fabric with catchy slogans in English and Panjabi are a feature of this store. Vibrant ranges of shades and graphics have made them favourites of everyone. Range of humorous phrases, art motifs, musical instruments, folk dances, ancient calligraphy, homage messages – all have been used as designs and embroidered or screen printed on the tees. The range emphasizes 1469 as a brand designed for the youth with its ideology grounded in the motifs of ‘rich cultural heritage of Punjab’.
Apart from these key styles, the collection also boasts of an impressive range of Tee Shirts with Panjabi imprints and colloquial words like Gabru, Kaur, Singh, Mutiyar, etc.
The store also offer handcrafted phulkaris in traditional colours, ethnic silver and brass jewellery, handmade pottery from potters of Auroville and woolens in special light weight cashmere wool and pashmina. They also have mobile pouches, clutch bags, kurtis and suits.
1469 recently launched its Summer Festive’16 Collection in July 2016 that draws inspiration from the hand woven works from Punjab. The new line of collection is the pure dedication of the artisans from Punjab commencing an era of ‘Bhag Phulkari’.
The Summer Festive ’16 Collection encourages the youth to step out of the box through bold, bright and spunky colours as it caters to the needs of young men and women by offering a wide variety of clothing for Daily wear, Wedding Wear, Festive occasions and also act as a smart evening wear .
Once inside the store, one steps into a story that is Punjab. A wonderland , a place that unfurls the multiple facets of Punjab- where you can hear its Panj Dariya (five rivers) flow and tune into the teasing tinkle of the bells hanging from parandis (ladies hair accessory) , the crunch of the juttis (shoes) , the songs of the land, the sound of the charkha and clang of the pots and pans and relish yourself with the traditional Lassi, which is the default drink of the state.
Bringing unique concept to the table has always been 1469 strength and the highlights of this season’s collection is the never before used motif of ‘Festive Beats’ that display a wide variety of garments like Kurtas, Sarees, Skirts, Stoles, Dupattas, Nehru Jackets in a dark, rich and royal red, mustard, blue, green, yellow and shades of whites that blends so well with the festivities of the season.
And all these are available with great price tags of Rs. 2,500 onwards.
You can visit the store online also at www.1469workshop.com