AsusTeK Computer Inc., or simply ASUS  recently lauched their new range of SmartPhones and notebooks at a glittering launch event at New Delhi. ASUS CEO Jerry Shen announced the availability of the new ZenFone 3 Series of SmartPhones, ZenBook 3 (an ultra-sleek and lightweight notebook with a premium aluminum design) and ASUS Transformer 3 Pro (the world’s most versatile PC) in India. India now has the distinction of one of the first countries in the world to be Z3nvolutionised.

I will be doing a one by one review of all the products launched. To begin with I start with the Smartphones and the first one in the series is the ZENFONE 3

The all-new ZenFone 3 family includes ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users. It has already won a Computex 2016 d&i Award.

ZenPhone 3 delivers an incredible visual experience that makes apps, videos, and games look their best because of its gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 600cd/m2 brightness.

With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone feature scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.

It is supposed to be a great tool for a photographer. It features a next-generation PixelMaster 3.0 camera equipped with the latest 16MP. With latest Sony® IMX298 sensor, six-element Largan lens with a large f/2.0 aperture, and subject-tracking TriTech auto-focus, ZenFone 3 is a photographer’s delight.

Sapphire-glass lens protection ensures clarity and is resistant to scratches and damage. Offering both optical and electronic image stabilization for blur-free shots and video, a color-correction sensor for true-color photography, and true 4K UHD video recording, ZenFone 3 goes where no other smartphone in the category has ventured.

The exclusive TriTech auto-focus technology combines three focusing technologies — laser, phase detection and continuous contrast-detection auto-focus — to achieve clear focus in 0.03 seconds, up to 10x faster than the blink of an eye.

ZenFone 3 is the first smartphone worldwide to be powered by the new Snapdragon 625, the first 600 tier processor using 14nm finFET process technology that makes it 35% more power efficient than 28nm processors. It also features an integrated X9 LTE modem, 802.11ac MU-MIMO Wi-Fi connectivity, PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life.

ZenFone 3 also has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just 0.2 seconds.

ZenFone 3 is available from 17th August 2016 at a starting price of INR 21,999 on all major e-commerce sites and in chain store – Sangeetha Mobiles. It will also be available at all leading retail stores across India before the end of August 2016.


ZenFone 3
Model ZE520KL (5.2”) / ZE552KL (5.5”)
Operating System Android 6.0 Marshmallow

With ASUS ZenUI 3.0



5.2 / 5.5-inch Super IPS+ LCD, 1920×1080

75.6% (5.2”) / 77.3% (5.5”) Screen to Body Ratio, up to 600nits brightness




Front and rear Corning Gorilla Glass panels with “2.5D” contoured edges and metal frame

Processor Qualcomm Snapdragon 625

Octo-core – 14nm

8×2.0GHz ARM Coretex A53




Adreno 506


RAM / Memory


3GB RAM / 32GB Memory (5.2”)

4GB RAM / 64GB Memory (5.5”)


Main Camera sensor


16MP ASUS PixelMaster 3.0 Camera (Sony IMX298 sensor)

Main camera features ASUS PixelMaster 3.0 camera:

f/2.0, 6-element Largan lens

0.03 second TriTech Autofocus (Contrast / Phase / 2nd Gen Laser)

4-axis photo OIS

3-axis video EIS

Color correction sensor

Dual tone LED flash


Front Camera


8MP, 84-degree wide view

Wireless WIFI 802.11ac

Up to Cat 7 LTE


MiMO Wi-Fi

Fingerprint sensor Rear sensor

5-finger registration /  360 degree recognition / 0.22 second unlock

Connectivity 4G with support for Reliance Jio VoLTE

Bluetooth 4.2

Type-C USB 2.0

SIM / SD slots Slot 1: Micro SIM (4G)

Slot 2: Nano SIM (3G) or Micro SD (supports up to 2TB)





OS Android M – 6.0 with ZenUI 3.0
Battery 2650 mAh (5.2”)

3000 mAh (5.5”)

Dimensions 146.87 x 73.98 x 7.69mm (5.2”)

152.6 x 77.4 x 7.7mm (5.5”)

Colors Shimmer Gold /  Sapphire Black / Moonlight White
Weight 144 grams (5.2”)

155 grams (5.5”)

Product website (5.2”) (5.5”)


NOTE: Please note that these reviews are based on data and specifications supplied by the manufacturer. The authenticity has not been checked through actual usage and product review. A product review based on actual usage will be lodged at a later date.



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