Latest efforts by Malaysia Tourism for Indian Tourist

At a recently held press  conference by Malaysia Tourism, Minister of Tourism and Culture, Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz announced some steps taken to attract more tourists from India and hoped that these steps will soon help Malaysia to see the influx of India Tourists cross the magic one million mark.

At the P C, Dato’ Seri Mohamed Nazri Abdul Aziz announced the start of Speedy issuance of e-Visas for Indian Tourists with just the processing fee of 20 USD/-. This e-visa will be issued within 2-3 working days and will allow a visitor a stay of maximum 15 days. Various other steps like Health Tourism, Heritage tourism etc. were also announced.

Minister of Tourism and Culture, Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz, was here in India to jointly launch SATTE 2017 with Minister of State for Tourism & Culture (Independent Charge) and Civil Aviation, Govt. of India Dr. Mahesh Sharma.

Tourism Malaysia promoted sustainable tourism and niche tourism products at the 24th edition of the South Asia Travel and Tourism Exchange (SATTE 2017)  which was held from 15 to 17 February.

Speaking at SATTE, Dato’ Seri Mohamed Nazri said, “Sustainable tourism development is no longer just a mere cliche, but has become a major contributor to a more environmentally sustainable economy. With the right investment, tourism can be a lead change agent in the move to a green economy by driving economic growth and job creation. At the same time, it simultaneously improves resource efficiency, minimises environmental degradation as well as raises environmental awareness among travellers.”

UNWTO has designated 2017 as the “International Year of Sustainable Tourism for Development” and Malaysia is keen to promote its four UNESCO Heritage Sites, namely, Kinabalu National Park in Sabah, Gunung Mulu National Park in Sarawak, Melaka and George Town cities and the archaeological heritage site of the Lenggong Valley.

With niche tourism on the rise, Malaysia is also pushing its special interest packages for premium shopping, luxury travels, sports tourism such as golf, and Malaysia as a wedding and honeymoon destination.

As a step towards garnering support from the travel trade fraternity, Tourism Malaysia and leaders from Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI) and Outbound Tour Operators Association of India (OTOAI) signed a commitment plaque fortifying each other’s commitment to promoting travel from India. Tourism Malaysia also organized an ‘Appreciation Evening’ where Indian travel agents were felicitated for their efforts in promoting Malaysia to the Indian travellers.

India is the sixth top tourist generating market for Malaysia with a total 722,141 Indian visitors recorded in 2015. Last year, from January to October, Malaysia received a total of 540,530 Indian tourists. Malaysia hopes to achieve 1 million arrivals from the India market this year.

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2015, Malaysia registered 25.7 million tourist arrivals and RM69.1 billion in receipts, placing it among the major tourism destinations of the world.

 

 

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