The 18th Edition Of Lycamobile Presents IIFA Festival in Association with McDonalds in just a few days will descend to the city of New York for the very first time. As fans from all across the world await for the biggest celebration of Indian cinema worldwide, International Indian Film Academy is pleased to announce its diverse range of official IIFA merchandise. New York based Easy Partners, a boutique licensing and merchandising company ties up with IIFA as the official merchandise partner to produce, market and sell the merchandise.

Creating a phenomenal fan following with each edition, over the years, IIFA has captured the imagination of fans and Bollywood lovers worldwide. With the excitement growing across the world as the countdown begins the Official IIFA merchandise is a perfect treat for ‘IIFAn’s’ globally. Realizing this global community of IIFA, the merchandise serves as a massive undertaking and a perfect way to commemorate IIFA’s premiere edition in New York.

The Official IIFA Merchandise includes an interesting range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet and Ticket Holders among others that are stylized with the Iconic IIFA’s logo. The Merchandise is exclusively available on e-store and at MetLife Stadium from 14th – 15th July 2017 during the 72 hour Lycamobile Presents IIFA Festival New York extravaganza.

Commenting on IIFA’s brand new step into merchandising, Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement says, “IIFA has grown exponentially each year and at the18th edition of IIFA we are pleased to introduce our official merchandise with Easy Partners. IIFA over the years has captured many hearts and with the launch of the IIFA merchandise our ardent fans can connect and get the complete IIFA festival experience.”

Cathy Cleghorn, Founder of Easy Partners says,During my more than 30 years in merchandising, I have worked with a lot of great partners in many incarnations – from Brockum to Anthill Trading and then Live Nation. In starting Easy Partners, the mandate was to find Partners who were Easy to work with and understood the value of merchandise in building a brand. We are pleased to have formed a partnership with IIFA as they have already build a mega-global brand. Together, we will grow the IIFA brand by introducing a merchandise selection for devoted and enthusiastic fans to enjoy.”

An opportunity to not miss, grab your favorite IIFA Merchandise now!

#IIFA 2017

About IIFA (International Indian Film Academy)

Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India but an equally important objective of this prestigious brand is to create similar outcomes in its host country.  The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions.

Wizcraft International Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience.

About Easy Partners LLC:

Easy Partners is a New York based full-service boutique licensing and merchandising company with a global reach. Easy Partners works with many clients from a variety of industries, including music, comedy, visual artists, writers, and also live events. Blondie, Broken Lizard, Conart, James Brown, Shane Koyczan, and The Police are some of the varied brands that work with Easy Partners for all their licensing and merchandising needs to reach their large fan bases around the world.

Easy Partners works together with their roster of clients on eco-friendly projects and initiatives. Easy Partners also ensures that all products made are fair trade – where working conditions in factories and facilities are decent and producers and workers are paid a fair price for their products.


Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage.  Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International

Indian Film Academy (IIFA) Awards & Weekend for 15 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world.  It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.


MetLife Stadium, home to the New York Jets and New York Football Giants, is the number one stadium in the world. This 82,500 seat stadium, one of the largest in the National Football League, sets the standard for venue excellence with state-of-the-art technology, comfort and amenities. The only active venue to serve as the home stadium for two NFL teams, MetLife Stadium hosts 20 NFL games per season, more than any other Stadium.

MetLife Stadium hosts the World’s Biggest Events, on the World’s Biggest Stage. Major events hosted at the stadium include Super Bowl XLVIII, WrestleMania 29, Copa America Centenario, CONCACAF Gold Cup Quarterfinals, Paul McCartney, U2, Bruce Springsteen and the E Street Band, Bon Jovi, Kenny Chesney and Taylor Swift

MetLife Stadium tops the industry charts annually since opening. The Stadium has ranked as the No. 1 Highest Grossing Stadium in the world for the last 5 years (2012 – 2016) by Billboard magazine. In 2011 MetLife Stadium was ranked No. 1 for safety by Security magazine’s “Security 500” in the Arenas/Stadiums/Leagues/Entertainment division.

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